Sleep News

A story recently appeared in the magazine Advertising Age, which caters to marketing executives. It reported on an ingenius targeted advertising campaign that was recently launched on behalf of the fast food chain Burger King in Seoul, South Korea. Apparently, when looking at the list of countries that are most sleep deprived, South Korea ranks pretty near the top, and the city of Seoul is among the worst affected in the country. As a result, commuters often attempt to make up for lost sleep while they are riding the subway in the morning, especially because the city’s workers have a reputation for having extremely long commutes. Continue reading →

If America is a sleep-deprived nation, then the canary in the coal mine is our college students, who notoriously party into the wee hours and then stagger into early morning classes, or else pull all-nighters to complete projects and essays or study for exams. Though some may consider this a time-honored tradition, others see it as a health hazard that puts students at risk for a bevy of conditions that have been associated with sleep deprivation, including obesity, depression, diabetes, sleep apnea, and cardiovascular problems. In an effort to curb the tendency and educate students about the benefits and importance of getting a good night’s sleep, many colleges are taking extraordinary measures to raise awareness. Continue reading →

Though sleep experts have long known that the stability and establishment of our biological, or circadian, rhythms are completely reliant on our exposure to daylight and the rising and setting of the sun, little has been understood about exactly what it is that light does or what factor in daylight serves as the catalyst for our response. But now, a study published in the journal PLOS Biology has found that it is specifically the color of the light that we see, and not its brightness or intensity, that tells our bodies when it is time to wake up and when to go to sleep. As the color of the sky changes in the light of dawn or near sunset, the body recognizes those signals. Continue reading →

The Better Sleep Council is an organization that is dedicated to providing much-needed education about sleep and the role it plays in health and improving the quality of life for consumers around the world. It is a division of the International Sleep Products Association, and it is made up of both sleep experts and bedding companies from throughout the industry. As part of their efforts, they recently conducted a survey looking into what role stress plays in the sleep lives of the American consumer, and how much time is being lost each night to worry. Their findings are both of interest and concern. Among the statistics that were revealed were the following: Continue reading →

Sleep experts say that the magic number for sufficient sleep falls somewhere between seven and nine hours per night, and if you’ve been working hard to fit that into your schedule, you’re not alone. More and more people are paying attention to their physicians’ advice, as well as numerous news reports blaming sleep deprivation for a bevy of physical, cognitive and emotional issues, and are trying to bulk up their sleep quantity and quality. The problem is that it can be hard to find the time, especially for those whose busy work days are followed by busy evenings. Continue reading →

Ikea is a Swedish company with an international presence. Known for its affordable furniture that consumers assemble themselves, its stores can be found around the world, with extensive displays of different styles and configurations found in mazelike configurations. The shopping experience can be overwhelming and time consuming, and apparently that has resulted in some of the store’s visitors transitioning from simply testing the beds to actually using them. Continue reading →